ReefEdge Names New CEOReefEdge Names New CEO

ReefEdge Networks has appointed Dave Goretski as CEO and member of the board, and named Ron Elwell as board chairman

March 16, 2004

4 Min Read

FORT LEE, N.J. -- ReefEdge Networks, the leading provider of interoperable, managed and secure WLAN systems for multi-site enterprises, announced today that Dave Goretski has been named its new Chief Executive Officer and member of the Board of Directors. In addition, ReefEdge has announced that Ron Elwell has been named the new company Chairman.

As of March 15th, Mr. Goretski has taken over chief executive responsibilities from ReefEdge co-founder Ajei Gopal. Mr. Gopal will remain with ReefEdge as President and Chief Operating Officer (COO), and a member of the Board of Directors. Mr. Gopal will work closely with Mr. Goretski on all aspects of company business. In addition, Mr. Gopal will be assuming some of the responsibilities of departing co-founders Inder Gopal and Sandeep Singhal, who had delayed their previously planned departures to help recruit Mr. Goretski and ensure a smooth transition. Both departing co-founders will continue to work with ReefEdge in an ongoing advisory capacity.

"ReefEdge is uniquely positioned to meet the rapidly growing demand for secure and manageable multi-site wireless networks and I'm delighted to work closely with Dave in leading ReefEdge Networks through the next stage of company growth," said Ajei Gopal, President and co-founder of ReefEdge. "Throughout his career, Mr. Goretski has consistently grown revenues and been responsible for identifying and establishing key strategic partnerships and alliances, his leadership will be a tremendous asset to our team."

Mr. Goretski will assume overall responsibility for ReefEdge's business with a strong emphasis on driving continued domestic and international sales expansion as well as developing strategic partnerships that extend the ReefEdge value proposition within key market segments.

"I believe that the wireless industry is poised to enter a new phase of growth, and I look forward to joining one of the industry leaders at such an exciting time," said ReefEdge's new CEO David Goretski. "ReefEdge is demonstrating strong leadership in multi-site WLAN switching systems, I'm looking forward to working with Ajei and the rest of the management team to help drive the company's continued growth. I believe that the combination of ReefSwitch WLAN switches and multi-site management software offers customers a value proposition that is second to none."

Prior to joining ReefEdge, Mr. Goretski served as General Manager of a $150 million division within Dictaphone, a leader in voice recognition, medical transcription software, recording and monitoring systems for contact centers, and Workforce Relationship Management solutions, with over $250 million in total revenues and more than 20,000 customers worldwide.

During his successful career at Dictaphone, Mr. Goretski was responsible for leading domestic and international sales expansion, corporate business development, product development, operations, marketing, and financial operations with full profit and loss responsibility within his division.

Prior to Dictaphone, Mr. Goretski was Senior Vice President of Sales and Business Development at Octave Communications, a leading provider of carrier class equipment for audio-conferencing for the global service provider and carrier markets. At Octave Mr. Goretski dramatically increased revenues in North America and was directly involved in the sale of Octave to Voyant Technologies in early 2003.

"I am looking forward to working with Ajei and Dave at such an exciting time for ReefEdge," said Ron Elwell, new ReefEdge Chairman. "Dave comes to ReefEdge with a proven track record in creating and executing effective sales strategies that help companies grow top-line revenue. He brings high-profile enterprise sales prowess to this role and his proven expertise will help ReefEdge scale our North American and international business."

Ron Elwell is an operating partner at Bessmer Venture Partners, a lead investor in ReefEdge. Prior to joining Bessmer Venture Partners Ron served as CEO of Octave Communications. Ron led the company's international expansion and developed its wireless strategy, guiding it to an acquisition by Voyant Technologies in early 2003.

Prior to Octave, Ron held a number of executive positions at Dictaphone Corporation including Managing Director of Canadian Operations, Vice President of Marketing and Product Development, and Senior Vice President and General Manager of Communication Recording Systems and International Operations.

ReefEdge Inc.

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