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Qualcomm and Audi to make the connected car a reality in 2010
February 16, 2010
BARCELONA -- Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies, products and services, and AUDI AG today announced that Audi's Mobile Media Interface (MMI) Plus in-car navigation system, featuring integrated UMTS connectivity from Qualcomm, will be available on select Audi A8 vehicles this year. The solution brings 3G high-speed data connectivity to the automobile and enables previously unseen navigation capabilities. The MMI's embedded 3G connectivity also allows the car to perform as a mobile "hot spot," allowing passengers to connect their Wi-Fi devices to the Internet from the vehicle.
Demonstrated in an Audi A5 Cabriolet, the connected MMI Plus system and several other connected car technologies will be displayed at the GSMA booth in the EMBEDDED MOBILE ZONE, 7EMZ, APP PLANET in HALL 7 at the GSMA Mobile World Congress in Barcelona this week.
"Audi strives to deliver a cutting-edge automotive experience, and increasingly that has meant not only the best-in-class automotive technology, but also complementary capabilities that bring greater value to our customers," said Peter Kohlschmidt, director of development in Wireless, Acoustic and Connectivity for Audi. "We are pleased to be working with Qualcomm, the world's largest provider of wireless chipset solutions, to bring a new type of connected experience to Audi A8 models this year."
Qualcomm Inc. (Nasdaq: QCOM)
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