PicoPoint opens new office in Beirut to support the fast-growing wireless market in the Middle East

October 25, 2004

2 Min Read

BEIRUT, Lebanon -- PicoPoint, leading provider of Hotspot Management Services (Gatekeeper) for wireless ISPs and Global Roaming Services (GBIA) for mobile carriers and other service providers, today announced the opening of its Middle East office in Beirut. The office will support PicoPoint in extending it’s regional market share and will help PicoPoint’s strategic partners to further develop WiFi-penetration in this region.

PicoPoint’s activities in the region already started in the second quarter of 2004. PicoPoint now officially opens new offices for existing and new clients in the Middle East and North Africa. The headquarter is located in Beirut and a second office is opened in Saudi Arabia. The PicoPoint team in the Middle East comprises of technical, sales as well as marketing staff and is headed by Hamoud al Hamoud.

The new offices will enable PicoPoint to optimally support the fast growing market for wireless communication in the Arab countries. In this region the penetration of wired internet connections is much lower than in markets as Western Europe and the United States. WiFi offers ISPs possibilities to quickly extend their coverage. By using PicoPoint’s Global Roaming Services (GBIA), which gives them access to a widespread network of WiFi-hotspots, they can reach new target audiences. PicoPoint already has partners in Kuwait, Saudi Arabia, Jordan, Dubai and Lebanon and aims at establishing more partnerships in the whole region before the end of this year.

“The Middle East and North Africa are very interesting markets. Not only the number of Hotspots is growing quickly, but we also expect the number of users to be high. For ISP’s it is not only a great extension of her services focusing on business travelers in need of wireless broadband connections but also a great opportunity for local users and customers to experience wireless broadband internet access. We have a great team for the Middle East and North Africa and the best leadership we could wish for”, said Ben van Dongen, CEO of PicoPoint in Amsterdam.

“Through this regional office PicoPoint creates more focus on this fast growing market and is able to give it a special treatment. The WiFi network and the number of HotZones are increasing at a significant rate in the Arab countries. A Middle East office is a must to understand the regional market and to help our strategic partners to be successful in their WiFi development”, said Houssam Salha, vice-president sales and marketing for PicoPoint Middle East. “Being closer to the targeted clients allows us to focus on their specific needs.”

PicoPoint B.V.

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