Orca Spins Compass

RA'ANANA, Israel -- Orca Interactive Ltd. (LSE: ORCA), a market pioneer in providing IPTV middleware and applications, announced today the launch of COMPASS, a groundbreaking and unprecedented Content Discovery solution designed to quickly and intuitively provide television viewers with the content of their choice.

Orca will provide a preview demonstration of COMPASS during the TelcoTV Expo in Atlanta, Georgia from October 23-25, 2007, at stand 740. Market availability for COMPASS is expected in the first half of 2008.

Powered by customized recommendation engines, COMPASS runs on Orca’s advanced RiGHTv IPTV middleware platform to enable subscribers and operators to fully benefit from the content-rich television offerings available today. Orca's COMPASS provides subscribers with personalized recommendations, tailored to their individual preferences, while allowing operators to promote premium and niche content and ensure that customer satisfaction is achieved.

"With all the live, on-demand and pre-recorded programming available, the main challenge that operators will face in the next couple of years is to provide the right content to the right viewers. Unlike today’s program guides and VOD listings, COMPASS offers quality - rather than quantity – in content choice", said Haggai Barel, CEO of Orca Interactive. "The only way operators and subscribers can benefit from the ever-increasing wealth of viewing content is by creating a proactive user experience that leverages the quality of recommendations and ease of navigation in lieu of the vastness of a catalog or an EPG. That’s where COMPASS steps in, revolutionizing the TV experience by intuitively concocting the perfect content mix for each subscriber."

Orca Interactive Ltd.