Orange Names Group Brand VP

Jonathan Morley joins Orange as group vice president, Brand, effective June 4

May 22, 2007

1 Min Read

PARIS -- Orange today announces that Jonathan Morley has been appointed as Group Vice President, Brand, starting June 4. Jonathan will manage the Orange brand architecture and champion the brand within the Group to deliver the Orange brand experience to all customers. He will report to Caroline Mille-Langlois, Senior Vice-President, Communications and Brand.

Jonathan has spent most of his career with the Unilever Group, which he joined in 1988. He has extensive experience in the development and management of brands on an international scale, having led significant brand campaigns in the US, Latin America and Asia. More recently, he was Senior Consultant at MEAT, a management consultancy devoted to brands and brand strategy. Mr. Morley is also a non-executive Director of the Big Picture, a qualitative Market Research agency. He is a graduate from the University of Hull with an Honours degree in Human Geography. "Jonathan has unrivalled experience in the creation and management of some of the world's leading brands" says Caroline Mille-Langlois, Senior Vice-President, Communications and Brand. "His knowledge and understanding will be vital as we build the Orange into the leading convergence brand".

Jonathan replaces Niall O'Keeffe, who left Orange last month to join PC World.

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