Orange Money Expands in Africa

Mobile payment service reaches Senegal, Mali and Madagascar

May 25, 2010

1 Min Read

PARIS -- Orange has launched its mobile payment service, Orange Money, in three additional African countries, Senegal, Mali and Madagascar in recent weeks. These launches mark a turning point in the Group's ambition to launch Orange Money across its footprint in Africa and reflect its commitment to developing mobile-based services that improve people's lives in emerging countries.

Orange Money is an innovative, mobile phone-based payment system that allows customers to carry out simple banking operations and transactions in total security. Such services offer a huge potential in Africa where less than 10% of the population have access to a bank account and yet over a third have a mobile phone.

The service allows mobile customers to deposit and withdraw money, to transfer money, to easily buy call credit, to pay for goods at certain retail partners and to pay bills. Orange is also studying customer needs in each market, with the intention of developing additional, more advanced mobile payment services such as international money transfers.

Commenting on this launch, Marc Rennard, Orange’s Executive Director for the Africa, Middle East and Asia Pacific Region, stated that: “Orange Money is a very important part our strategy in Africa and emerging markets. Mobile payment services have the potential to bring cost-effective and secure access to banking services to people with low-incomes, who often live in rural or remote areas. By providing our customers with the means to save money, pay bills and run their businesses, we are not only reinforcing customer fidelity but we are also able to play an active role in the economic development of the country”.

Orange France

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