O2 UK Launches DSL

LONDON -- O2 UK today announces it will launch O2 Broadband, the new high quality broadband offering on October 15th. With less than a third of subscribers 'very satisfied' with their broadband provider1 , O2 Broadband comes with the simple promise to make broadband better, by addressing the frustrations that have created dissatisfaction and creating an overall service quality that sets a new standard in the market. In particular, O2 Broadband will be simple to set up and use, offer total transparency in both pricing and service speeds, and has great after service care.

Available for both existing and non-O2 customers, O2 Broadband has carried out extensive research and will offer the following:

Prior to completing the purchase, a line check will be completed to estimate the speeds the customer can receive to ensure they are placed on the correct package. This will be checked up to 1 month later to ensure the package selected by the customer is appropriate and that they only pay for the package appropriate for the speed their line can support.

“The UK broadband market is fuelled by price competition but customers are also frustrated over hidden costs, bad customer service and technical complexity,” said Matthew Key, CEO, O2 UK. “O2 Broadband intends to shake up the market and be a breath of fresh air by offering a technologically advanced service which also meets customer demand for a simple set up, receiving what you pay for with no broken promises.”

Telefónica UK Ltd.