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Social VoC Analysis Report service helps companies identify the key preferences and concerns of their stakeholders
November 24, 2011
TOKYO -- NTT Communications Corporation (NTT Com) announced today a new social media analytics reporting service, Social VoC Analysis Report, that assesses posts and comments (voice of customers, or VoC) in social media and search engines to help companies rapidly identify the key preferences and concerns of their stakeholders. Business customers will be able to begin ordering reports in Japan on November 24.
Analysis will be performed with NTT Com’s previously launched BuzzFinder service, which processes huge amounts of voice of customer on twitter, selected major blogs, and search engine to identify general trends, as well as the sex, age and location of individual communicators. Advanced algorithms (Japanese language only) enable BuzzFinder to determine whether each post has a positive or negative tone.
The Social VoC Analysis Report will be available in three versions depending on a company’s specific needs:
1. Identification of a company’s status and key issues based on analysis of keywords appearing in customer communication, thereby enabling the company to determine general stakeholder trends as well as the specific attributes and interests of individuals.
2. Competitive comparison with other companies through the same analysis described above.
3. Detailed analysis of a company’s competitive positioning based on analysis of both common and unique issues appearing in social media, and clustering of quantitatively analyzed posts regarding specific keywords mentioned either in a positive or negative tone.
NTT Communications Corp. (NYSE: NTT)
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