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NTT Docomo Unveils Its Vision

Docomo releases medium-term vision 2015 “Shaping a Smart Life”

November 3, 2011

1 Min Read

TOKYO -- NTT DOCOMO, INC. today announced its new Medium-Term Vision 2015 “Shaping a Smart Life” to establish clear steps and initiatives to be implemented in order to realize the company’s Corporate Vision for 2020, “Pursuing Smart Innovation: HEART”. By propelling service innovation and convergence of industries/services with “DOCOMO’s clouds”, DOCOMO will aim to offer enhanced safety and security and deliver more convenient and efficient solutions to people’s everyday lives and businesses, to fulfill smart lives.

DOCOMO will provide customers with greater enjoyment and convenience through flexible and expandable services and content in an open environment, in addition to enhancing operability through a diverse lineup of devices centered on smartphones. In addition to offering customers enhanced security environment and customer-support for greater peace of mind, DOCOMO will deliver a highly stable data-communication environment by steadily expanding the capacity and coverage of its ultra high-speed LTE mobile service, Xi™(“crossy”). Through such efforts to promote the growth of smartphones and Xi usage, DOCOMO aims to increase smartphone subscriptions to 40 million and Xi subscriptions to 30 million by fiscal 2015. As a result of such growth, DOCOMO seeks growth in packet revenue of 1.5 times between fiscal 2011 and 2015.


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