Nokia Siemens Launches CEM

Nokia Siemens Networks has launched Customer Experience Management for Liquid Net

October 31, 2012

1 Min Read

ESPOO, Finland -- Nokia Siemens Networks has today launched Customer Experience Management (CEM) for Liquid Net. CEM for Liquid Net is a new approach from Nokia Siemens Networks which provides insight into the experience of people using a mobile network and converts that into specific investment and network optimization projects using the company’s Liquid Net software portfolio. This approach enables proactive planning and implementation of investments to optimize both customer experience and business return.

CEM for Liquid Net uses the integrated capabilities of Nokia Siemens Networks Customer Experience Management (CEM)* and Liquid Net** software, supported by its focused Services*** capability. It links capacity optimization related investments to customer experience, enabling operators to decide precisely when and where to optimize network performance to improve user experience and protect and grow revenue. The approach extends traditional network and operational approaches by directly linking customer and revenue insights to improving network performance.

“Conventionally, operators have been making investments in network capacity based on a network view, rather than how it would impact customer experience or revenue opportunity,” said Tommi Uitto, head of mobile broadband value creation management at Nokia Siemens Networks. “With CEM for Liquid Net, operators can make investments exactly where capacity improvements are needed to achieve the maximum business impact. With this combined approach, we link capacity optimization to customer experience and revenue impact, improving both user satisfaction and profit.”

Nokia Networks

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