Nokia announced two mobile advertising services

March 6, 2007

1 Min Read

ESPOO, Finland -- Nokia today announced two mobile advertising services. Nokia Ad Service is a fully managed service for advertisers to conduct targeted advertising on mobile services and applications. Nokia Ad Service consists of a group of mobile publishers forming a mobile ad network and a platform to deploy, manage and optimize mobile advertising campaigns. Nokia also introduced Nokia Advertising Connector, a private label service for third party Publishers and Advertising Aggregators that want to extend to relevant mobile advertising. Nokia Advertising Connector operates as an intelligent switch, selecting between text, visual, audio and video ads - depending on the user's context - and feeding the ad to the device.

Nokia Ad Service
"As advertisers struggle to reach personalized targeting with traditional media such as print and TV, mobile advertising is becoming an increasingly attractive channel for brands," said Tom Henriksson, Director of Nokia Ad Service at Nokia Emerging Business Unit. "We have completed a number of pilot campaigns with advertisers and mobile publishers for testing the Nokia ad serving technology and consumer experience. The feedback has been very positive from all parties."

Nokia Corp. (NYSE: NOK)

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