No.1 NPS as Proof of Simyo Business Success

Simyo, a Spanish carrier, transformed to be an integrated telecom carrier in six months. During the pandemic outbreak, Simyo improved the value of NPS (Net Prompter Score), consolidating the first place in Spain NPS through continuous service and communication strategies, including subscriber-centric personalized and online self-service.

March 9, 2021

2 Min Read
No.1 NPS as Proof of Simyo Business Success

Simyo, a Spanish carrier, transformed to be an integrated telecom carrier in six months. During the pandemic outbreak, Simyo improved the value of NPS (Net Prompter Score), consolidating the first place in Spain NPS through continuous service and communication strategies, including subscriber-centric personalized and online self-service.

Founded in 2008, Simyo is a Spanish local telecom operator. In just 10 years, Simyo has become the most innovative and attractive brand in Europe. It has ranked No. 1 in the Spanish market for a long time and won the Most Innovative MVNO award in 2017. Since 2020, Simyo is committed to transforming from MVNO to integrated telecom carriers. During the epidemic, Simyo provided continuous services to subscribers and achieved a new higher NPS through DIY (Do It by Yourself) packages and online self-services.

During MWC 2021 Shanghai, Mr. Enrique de Porres, CEO of Simyo, delivered a keynote speech at the Operational Transformation Forum at Huawei Day0, sharing his insights as:

Figure 1:

"Long time subscribers are not satisfied with carriers because they have to adapt to carriers. Therefore, we hope to build a clear brand image in customer communication, representing that we are committed to resolving our clients’ pain points and we call it "Simyo Planet" strategy. We hope to attract more users and differentiate ourselves from other carriers in the market. Simyo proactively adapts to subscribers’ requirements through this strategy and pays attention to the real needs of each one. We provide them with customized communication, more flexible and personalized business choices, and self-service channels that help them make both online and offline adjustments anytime and anywhere."

The fact of incorporating a new-generation BSS (Business Support System) solution based on best B2C (Business to Consumer) cloud-based business practices in Simyo enables it to implement digital transformation with fast, efficient and excellent business operations and differentiable user experience improvement, as following:

  • Build all-online service channels to support Internet-based operations.

    • Based on the cloud architecture, the solution implementing on public cloud provides all operation capabilities, including codeless product and offering configuration, convergent online charging, big data, etc.

    • Users can easily adjust their tariff packages, including the traffic, speed, and call duration, through self-service channels, including websites, applications, etc.

      At the end of his speech, Mr. Enrique de Porres pointed out that we should be a future-oriented integrated carrier. I hope to build a new next-generation carrier accompanied with the most relevant technologies and solutions with the aim of achieving greater business success in the future and leading the market revolution.

      This content is sponsored by Huawei.

      Huawei Technologies Co. Ltd

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