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NCTA, NKBA Reciprocate

The NCTA is teaming up with the NKBA to provide attendees courtesy, reciprocal admission to both associations' industry shows

April 27, 2007

2 Min Read

WASHINGTON -- The National Cable & Telecommunications Association (NCTA) is teaming up with the National Kitchen & Bath Association (NKBA) to provide attendees courtesy, reciprocal admission to both associations' industry shows. The Cable Show '07 and the Kitchen/Bath Industry Show - run concurrently in Las Vegas, May 7-10.

NCTA member Scripps Networks, which works closely with both associations, proposed the first time partnership between the two organizations as a way to highlight the immense potential of the broadband home.

"Scripps Networks brought a unique perspective to our planning process, having been a key partner with the NCTA in the development of the broadband home exhibit at The National Show in New Orleans in 2004, and then again helping to create the 'Cable Innovates' showcase in the lobby of the new NCTA offices," said Barbara York, NCTA Senior Vice President for Industry Affairs. "Collaborating with the kitchen and bath industry creates a great opportunity to demonstrate the advantages of the broadband platform to the nation's leading home builders and designers, who will gain new perspectives on best new practices regarding home offices, home entertainment systems, game consoles, telephony, intelligent appliances, security systems - all of which rely on cable for their content or connectivity."

In addition to technology information, designers and builders attending to the Kitchen/Bath Industry Show will get insight into the role television programming plays in the cable-enabled home and how they can apply this insight into kitchen and bath design. Michael Smith, Food Network's Senior Vice President for Creative Services, will share the network's new approaches to content delivery as well as consumer trends related to food and home during a presentation on Wednesday, May 9th at12:15 p.m. on the KBIS CenterStage in the South Hall of the Las Vegas Convention Center. Food Networks is one of Scripps Networks' lifestyle brands, which also includes HGTV, DIY Network, Fine Living and Great American Country (GAC).

"We've participated in both shows and have seen first-hand the intersection of information," John Lansing, President of Scripps Networks explained. "Builders and designers need to understand the current technology and trends affecting their customers and ultimately their business success. Those in the cable industry can benefit from a better understanding of how homeowners want information and entertainment technology integrated into their homes and lives and how we, as an industry, can adapt to meet those demands."

National Cable & Telecommunications Association (NCTA)

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