NBCU Spins FreeWheel's Ad PlatformNBCU Spins FreeWheel's Ad Platform

Freewheel announces multi-year digital and mobile ad management agreement with NBCUniversal

April 3, 2012

1 Min Read

SAN MATEO, Calif. -- FreeWheel, the video technology company serving enterprise-class entertainment companies, today announced that it has signed a multi-year agreement with NBCUniversal to deploy FreeWheel’s Monetization Rights Management®(MRM) system to serve ads across a select group of NBCUniversal’s network and cable digital properties, including NBC.com, NBCSports.com, CNBC.com, USANetwork.com, BravoTV.com, Telemundo.com, and others.

Under the agreement, FreeWheel’s MRM will also be deployed on NBCOlympics.com in connection with NBC’s coverage of the 2012 Summer Games.

“We are committed to ensuring our audiences are getting positive brand experiences wherever they tune in, whether at home or through the complementary digital and mobile environments,” said Peter Naylor, executive vice president of digital media sales, NBCUniversal. “To that end, FreeWheel’s best-in-class technology enables us to effectively manage the ad rights and ad delivery processes and execute our advertisers’ orders across our owned and operated properties and various syndication partner sites.”

NBCUniversal LLC

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