MMS Goes Global With T-Systems

T-Systems launches MMS Exchange

September 7, 2004

2 Min Read

LONDON -- International Carrier Sales & Solutions (ICSS), the carriers’ carrier division of T-Systems, has announced the launch of a new solution for mobile operators, MMS Exchange (Multimedia Messaging Service Exchange). This solution enables mobile operators to solve many of the challenges involved in successfully launching next generation mobile messaging services for their end-users, without deploying scarce human and capital resources, and with minimal investment.

“Multimedia Messaging is fast becoming a norm for mobile phone users. Now that handsets are equipped to support these premium services and mobile operators are able to offer these to their end users, operators need a way of tapping in to this huge growth market quickly. End-users expect seamless service when sending a message to another mobile operator’s network or while travelling abroad. In order to do so global coverage for MMS termination is required. This is precisely the need that we are responding to,” explains Amir Mohammadi, Product Manager, IP & Carrier Solutions, T-Systems, ICSS. Ovum estimates that the revenues received by operators from end users, for person-to-person multimedia messaging, will grow from $2.1 billion in 2004, to over $10 billion in 2008.

MMS Exchange gives mobile operators immediate access to numerous interworking partners, reducing the implementation time required for new partners, which means providing a fast and seamless service to end users. Mobile operators can gain additional termination and retail revenue through access to a wider range of MMS partners, by having a single contract with T-Systems and a single interconnection point for MMS inter-networking. Mobile operators will be able to monitor various parameters including overall messaging via a customised reporting interface.

Mobile operators can either access the MMS Exchange through T‑Systems’ existing GRX (Global Roaming Exchange) platform, via an optional access or alternatively through the GRX platform of their existing provider. With a small set up fee and reasonable monthly charges to access this solution, mobile operators can spread the costs of MMS inter-networking over many months, while providing seamless value-added services to their end-users. T-Systems’ ICSS has an extensive portfolio of solutions for mobile operators, which includes Signaling for International Roaming, Mobile Hubbing and GRX.

T-Systems Inc.

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