Microsoft intros software application that enables feature phones to access mobile apps such as Facebook, Twitter, Windows Live Messenger

August 24, 2009

1 Min Read

REDMOND, Wash. -- Microsoft Corp. today announced Microsoft OneApp, a new software application that enables feature phones -- commonly found in emerging markets -- to access mobile apps such as Facebook, Twitter, Windows Live Messenger, and other popular apps and games. The result is a better mobile experience for the many people around the world who want to do more with the phones they already own.

OneApp complements Microsoft's existing mobile strategy by bringing mobile apps and services to feature phones in emerging markets. Launching first with Blue Label Telecoms in South Africa, OneApp will be used as part of the new and upcoming release of its mibli consumer mobile service. As a result of a strategic relationship with Blue Label Telecoms, mibli, powered by Microsoft OneApp, will ship with more than a dozen new mobile apps. Additional apps will be available in the future, focusing on areas such as healthcare. Consumers in South Africa can download and install mibli for free.*

"We believe mobile technology plays a pivotal role in addressing people's everyday needs and creating new opportunities for local industry to grow. We are excited to announce our first release of Microsoft OneApp with Blue Label Telecoms," said Amit Mital, corporate vice president of the Unlimited Potential Group and Startup Business Accelerator at Microsoft. "Microsoft OneApp will be able to help people do things they couldn't do before with their feature phone -- anything from paying their bills to helping diagnose their health issues or just staying connected with friends and family."

Microsoft Corp. (Nasdaq: MSFT)

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