GPRS customers now exceed 16.5 million

June 25, 2004

2 Min Read

STAFFORDSHIRE, U.K. -- The Mobile Data Association (MDA) today announced for the first time the total number of GPRS and MMS devices being used by customers in the UK as of 31st March 2004. The quarterly figures from UK GSM network operators O2, Orange, T-Mobile and Vodafone show a rapid increase for both GPRS and MMS devices on the previous quarters.

From a total active customer base of over 47.5 million*, GPRS active devices topped 16.5 million as of 31st March 2004. This figure represents a 35% penetration rate for GPRS devices for the total UK market. GPRS services have illustrated an increase in popularity in the last 12 months in both the consumer and corporate markets. GPRS technology provides "always on" capabilities and faster speeds for e-mail and web browsing on the move.

MMS active capable devices reached 11 million as at 31st March 2004, with a penetration rate of 24% for the total UK market. With an ever-increasing number of MMS capable handsets and a growing range of compelling services to suit every customer need, MMS and GPRS capability has stimulated adoption and usage of new multimedia services and represents a key "stepping stone" to 3G.

On releasing these figures Mike Short, Chairman of the MDA commented:

"The MDA are delighted to be announcing our first quarterly figures for GPRS and MMS to compliment the MDA monthly SMS and WAP releases. An ever increasing range of mobile data services are providing customers with greater mobility, ease of use, higher access speeds and of course more functionality, with cameras in most (if not all) new phones. In turn this provides greater opportunities for many new players in developing innovative services and applications for both consumer and corporate markets.

It's a mobile visual (rather than a verbal) world that can deliver creativity, content and information to more people, wherever they are. "

The Mobile Data Association (MDA)

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