mBlox extends into French market with acquisition of Swapcom SMS

January 15, 2004

2 Min Read

LONDON -- mBlox today continued to execute its strategy of consolidating the SMS messaging industry with the announcement that it has acquired "Swapcom SMS", the French SMS transmission business of Swapcom. mBlox will acquire Swapcom SMS's established messaging customer base and its long-standing relationships with local mobile operators. The agreement provides mBlox with a strategic foothold into the fast-growing French market and will enable Swapcom to continue to focus on mobile software for value added services. mBlox's premium-rate SMS services now extend over 14 countries including the United Kingdom, United States of America, Germany, France, Spain and Scandinavia.

Today's announcement means that content and application providers will now have much greater choice when selecting how to manage their premium and bulk SMS traffic into and out of the French market. Until now France has been dominated by integrated SMS content and distribution providers, not all of which have the capacity or global reach to serve the fast-growing international SMS media channel. This has limited the growth of pure-play content and application developers because they have been dependent on companies they compete with on the content side to manage the transmission of SMS services.

Andrew Bud, Chairman, mBlox said: "France is a pivotal market in Europe. Our acquisition of the SMS subsidiary of this established player will help reinforce mBlox's position as Europe's leading dedicated provider of SMS transmission services. Content and applications providers have been eagerly awaiting a financially strong partner who can provide them with a consistent level of service across Europe's main markets and into the US. I am confident that mBlox's model of providing a focused transmission service, backed up by an unrivalled depth of resource, will make us the logical choice."

Bud continued: "We firmly believe that focus and scale will shape the winners in this sector. mBlox started to consolidate the transmission side of the SMS messaging industry over a year ago. The acquisition of Swapcom SMS is a further building block in our plan to be the leading international SMS operator."

M. Olivier Graëff, CEO, Swapcom said "The logic behind the divestment of our Swapcom SMS subsidiary is two-fold: one, to concentrate all our efforts on our core software business. Two, to increase our cash reserves in order to implement an aggressive growth strategy in 2004. Our main priority is to confirm our position as a leading provider of middleware software from remote handset configuration (devicemanagement) to distribution of personalized multimedia contents to mobile devices (content & message management). I am confident that this agreement with mBlox will also benefit our customers in terms of improved service and product choice."

mBlox Inc.

Swapcom

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