Loyalize, Moto Team on Social TV

Loyalize partners with Moto to launch its real-time participation and rewards platform

April 13, 2011

1 Min Read

SAN FRANCISCO -- Loyalize , an audience participation company, today launched its real-time participation and rewards platform to give brands and content providers a smart, fun way to drive audience, engagement and loyalty.

Loyalize reaches consumers on the phones and tablets they're already using, during the shows and events they are already watching and talking about.

With Loyalize, consumers socialize, compete, share, shop, and discover, all while winning badges and points they can redeem for real rewards. Its platform is designed for interaction across a mass audience in real time, with analytics and tools for identifying and rewarding the most valuable consumers.

"Today, people are constantly tweeting, chatting, posting, and surfing while they watch TV, when they attend a sporting event, or see a performance. Until now, those side conversations came at the cost of losing the audience's full attention," said Todd Greene, CEO of Loyalize. "Now with Loyalize, the audience becomes part of the show. People get rewarded for participation, opening up a new channel for brands to reach the audience."

Motorola Mobility LLC

Loyalize Inc.

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