Light Reading India Debuts

LR India launched with a mission to help the country's telecom community achieve its aim of developing India's broadband sector

June 1, 2011

2 Min Read

NEW DELHI -- Light Reading India (www.lighteading.in), a new online community targeted at the fast-growing India telecom marketplace, launched today with a mission to help the country's telecom community achieve its aim of developing India's broadband sector.

The new site was launched on the first day of Light Reading's Mobile Broadband Summit (http://mobilebroadbandsummit.com/), a two-day event focused on the most pressing issues facing India's telecom sector today. The launch was met with great enthusiasm and support by the more than 200 delegates that attended the event's first day.

Light Reading India launches at a critical point in the development of India's communications services sector. Having already added more than 420 million new mobile lines between them during the past two years, the country's network operators, armed with new spectrum, are set to unleash a wireless broadband revolution. It's a revolution that's needed: India has more 1.2 billion people but only about 12 million fixed broadband connections and just 10 million 3G users.

"This is a perfect time to launch an online community that can deliver real value to India's telecom community," says Gagandeep Kaur, the editor of Light Reading India who will lead a new team of reporters based in New Delhi and Mumbai.

"Not only does the market here need to know about the local developments that are impacting their working lives, but it needs insight into the developments from other markets around the world that can help shape the future of India's broadband market. With its global team of in-house analysts from Heavy Reading and Pyramid Research, a partnership with Indian research house Tonse Telecom, and input from the Light Reading Communications Network's team of international editors, Light Reading India is uniquely positioned to provide an unrivalled perspective," adds Kaur.

"Launching Light Reading India is part of our strategy to continue to invest and grow Light Reading in the markets that matter the most," said Joseph Braue, EVP and Group Director of the Light Reading Communications Network. "Light Reading India joins Light Reading Europe and Light Reading Asia as our global communities, along with Light Reading Mobile and Light Reading Cable, which focus on specific service provider technology markets."

In addition to offering advertising partners the opportunity to reach its 17,000 registered site goers through banners, white paper syndication, newsletters, webinars and custom events, Light Reading India will offer video documentaries via its high-quality LRTV video production unit. For information on marketing and advertising opportunities, please contact Yogesh Joshi, director of sales and marketing, at [email protected].

United Business Media Ltd. (UBM) (London: UBM.L)

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