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Kramer Joins BlackArrow Board

BlackArrow adds Larry Kramer to Board, bolsters executive team with former Adobe and Knight Ridder executives

October 15, 2007

1 Min Read

NEW YORK -- BlackArrow, a provider of multiplatform ad-management systems for viewer-controlled video, today announced the appointment of Larry Kramer, MarketWatch founder and former-CBS Digital Media president, to its board of directors.

The company also announced that former-Knight Ridder executive Sharon Mandell has joined BlackArrow as senior vice president and chief technology officer, along with Chris Hock and Patrick Carter as vice president, product management and vice president, operations, respectively. In their roles they provide additional media and technology expertise, and add further strategic product development and operations-management expertise to the company.

“Larry Kramer brings a wealth of experience developing successful new media businesses, strategies and relationships that will prove invaluable to BlackArrow as we launch our multiplatform video ad-management system,” said Dean Denhart, president and CEO, BlackArrow. “Likewise, Sharon Mandell is a highly regarded Silicon Valley technologist who brings over 20 years’ experience in technology development and strategic implementation to BlackArrow.”

BlackArrow Inc.

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