Jinni Scores Microsoft Deal

Jinni announced an agreement with Microsoft to license technology for personalized, holistic discovery of video entertainment

September 8, 2011

1 Min Read

TEL AVIV, Israel -- Jinni, the innovators of the only taste-and-mood based discovery engine for movies and TV shows, today announced an agreement with Microsoft Corp. to license semantic discovery technology for personalized, holistic discovery of video entertainment.

The Semantic Discovery Engine and Entertainment Genome, a rich set of more than 2,000 tags to describe the mood, plot and style of any title, was developed specifically for discovery of video content. The Jinni engine enables a variety of meaning-based discovery features to help users find what to watch on any screen, any time. Jinni's Entertainment Genome enables exceptionally intuitive, explainable and holistic video discovery to power any screen with a suite of features for the next generation of digital home entertainment guides.

"Microsoft's choice to license the Jinni video discovery solution further validates our unique semantic technology and holistic approach to entertainment discovery" said Yosi Glick, CEO and Co-founder of Jinni. "At Jinni we believe finding digital entertainment should be as natural and enjoyable as consuming it. Our technology can power a wide variety of intuitive discovery tools, including; semantic search, personalized recommendations, and mood-based discovery features for a fun way to find movies and TV."

Jinni Media Ltd.

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like