BRUSSELS -- Effortel, the mobile virtual network operator and enabler, announced today that it is powering BLADNA, a new Italian mobile virtual network operator (MVNO) focused on the North African community living in the country. Effortel will manage all technical aspects of the MVNO. BLADNA is a subsidiary of Vodafone Egypt and it will be hosted by a local network in Italy.
BLADNA, which means ‘Homeland’ in Arabic, will cater for the growing North African community in Italy comprised mainly of Egyptian, Moroccan and North African nationals. Effortel is responsible for all of the technical aspects of the MVNO. Planning, implementation and launch of the MVNO was achieved in the space of two months. Effortel’s technical platform was optimised to meet the specifications for BLADNA within this timeframe.
Effortel was responsible for the design and configuration of BLADNA, and it will manage technical operations for the MVNO. Further innovation from Effortel includes a feature that allows street vendors to activate a SIM card for a smartphone directly upon purchase. This smartphone activation tool is just one of many features that Effortel has built into its platform to enable BLADNA to launch services designed to suit the requirements of its ethnic target market.
Effortel SA