Isis Heads to Salt Lake City

Mobile commerce joint venture between AT&T Mobility, T-Mobile USA and Verizon Wireless strikes deal with Utah Transit Authority

April 5, 2011

1 Min Read

SALT LAKE CITY -- Isis, the mobile commerce joint venture between AT&T Mobility, T-Mobile USA and Verizon Wireless, today announced it will pilot the Isis mobile commerce program in Salt Lake City in early- to mid-2012. Isis has also entered into an agreement with Utah Transit Authority (UTA) to make the entire UTA transit system Isis-enabled, marking the deployment of Isis as the first commercially available mobile transportation fare payment program in the U.S. Additionally, Isis is investing in the necessary infrastructure to enable mobile commerce on a nationwide basis and will be available to all merchants, banks, payment networks and mobile carriers.

“By working with the Utah Transit Authority, Salt Lake Chamber and Salt Lake City-area merchants, Isis is bringing the mobile commerce vision to reality. Salt Lake City consumers will experience a new way to shop, pay and save,” said Michael Abbott, chief executive officer at Isis.

Isis, which announced its formation in mid-November 2010, is focused on bringing mobile commerce to Salt Lake City using mobile phones to make point-of-sale purchases through the use of near-field communication (NFC) technology. The Isis system will evolve to offer customers a highly secure and convenient way to pay, redeem coupons and store merchant loyalty cards, all with the tap of their phone.

The Isis mobile payment program will roll out in 2012 and allow consumers to use their Isis-enabled mobile phones to make point-of-sale purchases at retailers across the Salt Lake City area and on UTA transportation.

AT&T Mobility LLC

T-Mobile US Inc.

Verizon Wireless

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