STOCKHOLM -- Indosat, Indonesia's second-largest telecom operator, is bringing advanced location based services to its 29 million subscribers using Ericsson's (NASDAQ:ERIC) technology. Subscribers will get location tailored content, enabling real-time traffic information, seeing where a family member is or receiving public safety information.

Indonesia is the fourth most populous country in the world, with over 230 million people. The current total mobile subscriptions are at about 120 million, just above 50 percent penetration, and Indonesia is acquiring more than 17 million new subscribers every year.

Enhanced location based services add a user's location to existing mobile applications, creating personalized services that meet user and enterprise demands for greater safety, efficiency and convenience. Businesses can use location based services to deploy service personnel more efficiently and improve fleet management. Fleet management applications typically entail tracking vehicles along their routes, while services that improve on convenience can include, for example, notification of a sale on men's suits at a store close to the user's proximity, when the user has nominated to receive such notifications.

PT Indosat Tbk