IDC Reports on India Handset Market

According to IDC's India Quarterly Mobile Handsets Tracker, Nokia had the largest share of units shipped during Q3

December 29, 2010

2 Min Read

NEW DELHI -- According to market intelligence firm IDC's India Quarterly Mobile Handsets Tracker, 3Q 2010, December 2010 release, the Finnish handset maker Nokia had the largest share of 31.5%* in terms of units shipped during 3Q 2010.

The Chinese brand G'Five emerged as No. 2 player in terms of unit shipments market share and Korean handset manufacturer Samsung stood at No. 3 in 3Q 2010.

The India mobile handsets market continued to grow in 3Q 2010 as well to record a quarter-on-quarter (3Q 2010 over 2Q 2010) growth of 3.6%* to touch 40.08 million units in the quarter, according to IDC India. The year 2010 is expected to end with total mobile handset sales of 155.9 million units.

The number of emerging vendors in India's burgeoning mobile handsets market grew to 68 and they together garnered 41.2%* of total shipments (sales) for the first time during the July-Sep 2010 quarter. This represented a steady rise from only 5 new vendors representing a 0.9%* combined share of units shipped in the January-March 2008 quarter.

3Q 2010 saw a strong quarter-on-quarter (3Q 2010 over 2Q 2010) growth in smartphone sales by 34.2%* and a year-on-year (3Q 2010 over 3Q 2009) increase by 294.9%*. This clearly underscores the trend that India mobile handset consumers have started showing higher preference for adopting smartphones.

Smartphone prices continued to drop through the year and as competition increased, devices were made available by vendors at successively lower price points. So, while 80%* of total India smartphone sales were below the ASV (Average Sales Value) of Rs. 18,000 in 2Q 2010, this proportion increased to 90%* in 3Q 2010.

"The India mobile handsets market got even more crowded and fragmented in the lower- and mid-market segments with the further entry of new players offering innovative models at attractive price points to lure buyers", stated Mr. Anirban Banerjee, Associate Vice President, Research, IDC India.

IDC

Nokia Corp. (NYSE: NOK)

Samsung Corp.

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