I Want My 3 TVI Want My 3 TV

LONDON -- MTV videos will now be available on video mobiles, thanks to an agreement between MTV Networks Europe and 3, the video mobile network.

The deal means that, from Tuesday 23rd September, music videos and original MTV programming can be viewed on 3 video mobiles.

Initially 3 customers will be able to access unique MTV mobile video packages - from music news reports, live performance footage, and music videos. Also available will be MTV's award-winning original programming including clips from Jackass and Dirty Sanchez - packaged specifically for video mobiles.

This week, 3 customers will be able to watch clips from Dido's new video 'White Flag', footage from live performances from Radiohead and Bjork and see the Jackass team's naked rollerblading exploits.

MTV will provide 3 with four packages of unique, localised content:

Graeme Oxby, Marketing Director at 3 UK, said: "We're a new network, doing things that have never been possible on a mobile before. 3 is all about video mobile - in a nutshell sound and vision at the same time - and music videos bring alive the possibilities of this technology for music fans. MTV are the leading music entertainment brand in the world and their programming is of the highest standard. We wanted the best for our customers, with this agreement we have it and we're delighted with MTV's commitment to video mobile."

Dave Sibley, VP & General Manager, European Marketing Partnerships, MTV Networks Europe said; "It's great to be partnering with 3, the only third generation operation in the UK market place, to deliver music videos to mobiles for the first time ever in Europe. MTV is committed to delivering compelling, original and unique content through the mobile channel to its core audience. This agreement is a continuation of MTV's holistic 'always on' approach to content delivery - on air, on the ground, online and now on the move."

3