HyperTransport Consortium Elects President

Appoints David Rich from AMD's Boston Design Center as president and Brian Holden, engineer at PMC-Sierra, as vice president

January 17, 2005

3 Min Read

SUNNYVALE, Calif. -- The HyperTransport(TM) Technology Consortium, a nonprofit industry organization that manages and promotes low-latency HyperTransport technology, today announced the election of David Rich, Director of Business Development and Support, Boston Design Center at AMD, as President of the Consortium, reporting to the Consortium's Board of Directors. Mr. Rich succeeds Gabriele Sartori, Vice President of Marketing at Luxtera, Inc., whose term as President of the Consortium ended in December 2004. The HyperTransport Consortium also elected Brian Holden, Principal Engineer at the Microprocessor Products Division of PMC-Sierra, Inc. as Vice President of the Consortium.

"As one of the active participants in the founding of this organization in 2001, it has been gratifying to witness the significant growth of HyperTransport technology in the rate of adoption and number of applications throughout the electronics industry," said David Rich. "I look forward to working with the rest of the Consortium's executive team and the opportunity to expand the positive momentum of HyperTransport as an industry-leading interconnect technology."

"I am pleased and excited with the Consortium's election of David Rich as its new president," said Gabriele Sartori. "David has extensive market and industry knowledge that can do great things for the Consortium. He is a long-time believer and supporter of HyperTransport technology and his companies have been among the early developers and adopters of HyperTransport. At this stage in its evolution, the Consortium could not have a better President."

"Executive roles and vision by industry leaders such as founding members AMD and PMC-Sierra strengthen our market mission and contribute to keep the Consortium a vibrant industry leader," notes Mario Cavalli, General Manager of the Consortium. "The Consortium extends its deep gratitude and appreciation to Gabriele Sartori for his relentless drive and leadership role in advancing and evangelizing HyperTransport technology throughout the industry. We are happy to have David Rich as part of our team."

In his current role at AMD, Mr. Rich is responsible for leading AMD's technical support of customers and developing new business areas for AMD64 technology-based products. AMD64 processors with Direct Connect Architecture utilize HyperTransport technology to directly connect the memory controller and I/O to the processor, while reducing the bottlenecks inherent in a front-side bus architecture.

Mr. Rich has a strong professional background in developing emerging markets. Prior to joining AMD in 2002, he was general manager and vice president of marketing at API NetWorks, Inc., which worked with AMD during the development of HyperTransport technology. He has also held executive sales and marketing positions with Fujitsu System Technologies, Dolphin Interconnect Solutions, and BBN, among others and holds a bachelor's degree in computer science from Brown University.

Brian Holden, in addition to his new role as Vice President of the Consortium, has been the long-time Chair of the Consortium's Technical Working Group where he manages all technical developments related to HyperTransport technology. At PMC-Sierra, he is a Principal Engineer and does work in architecture and standards. Mr. Holden has worked in the communications industry for 23 years, serving as the CTO of Integrated Telecom Technologies, Inc., the CEO of Network Synthesis, Inc., and as a Manager and Co-Founder of StrataCom, Inc. He has worked in many standards efforts over the years and holds 17 U.S. patents, including StrataCom's original patents. He contributed to the architecture and development of many leading products, including the NSI/IgT/PMC AAl1gator and the StrataCom IPX. Mr. Holden has an MBA with graduate studies in Computer Science from Cornell University and a BSEE with highest honors from U.C. Davis.

HyperTransport Technology Consortium

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