PALO ALTO, Calif. -- HP today announced powerful telecom software that can help service providers tap Web 2.0 to spark growth in wireless revenue.

The HP Service Delivery Platform (HP SDP) now includes a virtual “sandbox” in which developers can create new web-based applications (apps), widgets and mash-ups on the service provider’s wireless network. The new technologies in HP SDP 3.0 make service creation easy, fast and rewarding for independent developers.

By attracting non-telecom independent software developers (ISVs) and giving them the tools to build innovative applications, service providers can enrich their wireless networks with the personalized services that subscribers want – and are willing to pay for monthly.

Norway’s Telenor, with 168 million subscribers among its worldwide operating companies, is a leader in welcoming ISVs. Working with HP, Telenor created the “Playground,” a central environment where its 12 global operating companies can meet with ISVs to discover and evaluate new mobile services.

“Telenor is accelerating development of new revenue-generating services by providing ISVs with ready access to network service enablers through standard web service-based interfaces,” said Håvard Alstad, Group Business Development/Research, Telenor ASA.

HP Inc. (NYSE: HPQ)