Hillcrest Slashes Loop Remote Prices

In advance of Father's Day and grad ceremonies, Hillcrest Labs launched a special $49 promotion for its award-winning Loop pointer

May 3, 2010

2 Min Read

ROCKVILLE, Md. -- In advance of Father's Day and graduation ceremonies across the country, Hillcrest Labs today launched a special $49 promotion for its award-winning Loop(TM) pointer, an in-air mouse designed for the millions of consumers who enjoy viewing online content on their PC or Mac(R) connected to a TV. The Loop will be available for $49 starting today -- a fifty dollar savings from its usual price. It can be purchased via Hillcrest Labs or Amazon.com at www.hillcrestlabs.com/loop.

Recent research reports indicate the growing popularity of people using their TVs as display screens for their computers. In Deloitte's, "State of the Media Democracy Survey Fourth Edition," December 2009, the firm found that 74% of Millennials (ages 14-26) would like to connect their televisions to the Internet. In Forrester Research's report, "How Consumers Get Online Video to The TV," June 9, 2009, the firm estimates that nearly 9 million homes in the US watch at least some online video on a TV set in a typical month. With the iconic Loop pointer, dads and graduating seniors have an engaging new way to search, browse, and navigate the web on TV.

"Parents, relatives and friends of graduating seniors know how integral the Internet is to the daily lives of these young people. As such, the Loop pointer makes a unique, affordable gift for graduates who will rely on their computers as a primary source of entertainment in their dorm rooms or their living rooms," said Chad Lucien, vice president of Freespace products at Hillcrest Labs. "The Loop pointer is also an ideal gift for the tech-savvy dad this Father's Day. In addition to controlling online content on the TV screen, the Loop is a unique, eye-catching device that can be used in the lecture hall or the board room."

Hillcrest Labs

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