GloBul Deploys LogicaCMG

Bulgarian mobile operator GloBul selects LogicaCMG's next-gen SMS solution

November 15, 2004

2 Min Read

LONDON -- LogicaCMG announced today it has been selected to provide a Next Generation Short Message Service Centre (SMSC) to GloBul, Bulgaria's fastest developing mobile operator. Once implemented as part of a three-year, EUR1.1 million contract, LogicaCMG's SMSC will enable GloBul to offer its 1.3 million subscribers exceptional SMS service levels, even during peak times when traffic volumes are at their highest.

GloBul has decided to move to LogicaCMG's Next Generation Messaging IP-based SMS architecture in order to have a resilient and robust messaging solution that can cope with increased traffic demands. The LogicaCMG solution offers high quality, uninterrupted SMS services to customers during high SMS traffic times such as Christmas, New Year's Eve and text voting television programmes. LogicaCMG's Business Tools suite alongside the SMSC will also enable GloBul to offer on-line customer care for data services. This enables Globul to undertake service and subscriber targeting from the in-depth analysis of their data usage that Business Tools provides, providing them with a competitive edge in the Bulgarian market.

LogicaCMG's platform offers GloBul a cost-effective solution in every phase of market development, whilst preparing its network to accommodate future service demands. It will support expansion of GloBul's range of value-added SMS and content delivery services to the operator's pre- and post-pay subscribers. The ability to provide these advanced messaging capabilities will unlock new SMS market opportunities for GloBul, increasing potential revenue generation and enabling it to speed the return on investment. In addition, LogicaCMG's Pre-delivery Service Agent - successfully deployed in 2002 - is automatically integrated as part of this deployment and will provide real time rating and charging of all data traffic.

Mr. Stefan Kolev, Switching and Services Director at GloBul Bulgaria, said: "The provision of SMS to our customer base is a critical source of revenue for the foreseaable future. We needed a solution that could perform under pressure at peak times, deliver excellent levels of customer service and thereby protect SMS revenues. We are confident that moving to a LogicaCMG messaging platform will deliver the high perfomance we need to retain and grow our customer base through the provision of the highest quality of SMS."

LogicaCMG plc


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