Freescale Shows UWB TV

ORLANDO, Fla. -- Haier Corporation and Freescale Semiconductor (NYSE:FSL, FSL.B) achieved a critical milestone for wireless home entertainment systems and showcased the first Ultra-Wideband (UWB)-enabled LCD, high definition television (HDTV) and digital media server at the Freescale Technology Forum.

Leveraging UWB, Freescale Chairman and Chief Executive Officer Michel Mayer and Haier Executive Vice President Shariff Kan broadcasted HD video and audio streams wirelessly from a digital media server to Haier’s 37-inch HDTV located across the stage.

“Freescale’s Ultra-Wideband solution provides the wireless experience our customers desire,” said Yu Zi Da, vice president of Haier. “UWB gives consumers the freedom to place the television anywhere they would like in the room, without requiring a physical connection to a set-top box, digital video recorder or media server. We have worked closely with Freescale over the past two years on integrating UWB and look forward to continuing this collaboration with a variety of consumer products.”

Haier, one of the largest Chinese consumer electronics manufacturers, will package the digital media server and HDTV in a complete wireless solution and make it available to Chinese consumers later this year and to U.S. consumers by 2006.

“This first UWB-enabled consumer product marks the beginning of great wireless experiences for consumers,” said Franz Fink, senior vice president and general manager for Freescale’s Wireless and Mobile Systems Group. “UWB is now a proven technology designed to enhance user experiences by providing a wireless connection with the speed and quality they demand.”

Freescale Semiconductor Inc.