Exent Technologies and Indiagames recently finalized a deal to bring games-on-demand to the fast-growing Indian economy

March 21, 2007

1 Min Read

SAN FRANCISCO -- Exent Technologies, the leading global market solutions provider for broadband-based monetization of PC and video games, and Indiagames, India’s leading mobile and online games company, recently finalized a deal to bring games-on-demand to the fast-growing Indian economy.

The Internet market in India is growing at a pace of more than 50 percent a year and reached 39 million users in 2005. Pearl Research, a San Francisco-based analyst firm, predicts the online games market in India will top $200 million by the end of the decade.

Exent and Indiagames first partnered in April 2006 to launch games-on-demand services with leading broadband service providers such as Airtel, BSNL, MTNL, Tata VSNL and YOU Telecom. The new deal expands the service to target more than 100,000 private Internet cafés across India. The service offers unlimited access to a rich catalogue of PC games from leading global publishers for an affordable monthly subscription fee.

The games-on-demand service features games from Microsoft, Atari, Codemasters, PlayFirst, Alawar, Merscomm, Cenega, Meridian, Techland and more. Popular titles include Age of Empires II, Lara Croft’s Tomb Raider series, Toca Race Driver 3 and Flight Simulator. The service provides a legal alternative to the pirated games that deprive publishers and developers of consumer loyalty, brand equity and legitimate sales.

“India’s game market is saturated with pirated titles,” said Vishal Gondal, CEO, Indiagames. “Our service will expand the legitimate online games market and increase broadband market penetration by offering a first-class user experience and a high-quality package of games at an unparalleled price. This is a first of its kind service in India and is bound to expand the games category beyond its limited traditional audience.”

Exent Technologies

Indiagames Ltd.

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