Etisalat Offers Augmented Reality in MEA

Etisalat partners with Ogle to bring 'rich information services' to Middle East and Africa

November 28, 2012

1 Min Read

ABU DHABI -- The Etisalat Group has partnered with Ogle Middle East, to roll out the Ogle application to its 100 million+ mobile subscribers across the Middle East and Africa. This is the first deployment of its kind in the Middle East and harnesses technology from Aurasma – the world’s leading Augmented Reality platform.

Augmented Reality or “AR” is an innovative technology that transforms images and objects including brochures, packaging, tickets or any form of printed media into actual videos or 3D animations. Customers within the Etisalat footprint will be able to access more information such as videos, television commercials, discover discounts or even win prizes by ‘ogling’ a voucher, or advertisement with the app on their iOS and Android smart phones and tablets. This allows interactivity with customers beyond what printed media can deliver.


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