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Ericsson Restructures Sales

Ericsson will form Access business unit to handle high-volume radio products; will introduce a group function for sales and marketing

September 5, 2003

2 Min Read

STOCKHOLM -- Ericsson (NASDAQ:ERICY) will form a new business unit, Access, by separating the responsibility for high volume radio products from business unit Systems. Ericsson will also introduce a group function for sales and marketing. The overall Ericsson organization will remain.

"The new group function for sales and marketing will be established to secure profitable growth and further develop the professional sales culture," said Carl-Henric Svanberg, President and CEO of Ericsson. "The split of Systems reflects differences in customer needs and in the processes that are needed for different parts of the infrastructure business."

Access will handle the production of radio base products, which are more standardized and of higher volume. The responsibility for customized projects and end-to-end offerings will remain within business unit Systems. This unit will include core network, fixed line products, service layer and broadband access.

Kurt Jofs has been recruited externally to head Access and will join the Group Management Team. Bert Nordberg, today head of Systems, will take up the new position as head of group function Sales & Marketing. Bjorn Olsson, currently head of IS/IT, will take over as head of Systems. Per Tjernberg, today head of Sourcing, is appointed head of group function IS/IT & Sourcing.

Kurt Jofs is an industrial advisor and holds various board positions. He has considerable experience of supply chain management. 1983-1988 Jofs held different positions as production manager within Ericsson. He has been the president and CEO of various companies, including Swedish transport company Linjebuss and ABB Ventilation Products. Born in 1958, Kurt Jofs holds a Master of Science from the Royal Institute of Technology in Stockholm.

The changes will be effective as of January 1, 2004.

LM Ericsson

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