Ericsson Bags Smart HSPA Deal

Ericsson is enabling high-speed mobile broadband services in the Philippines through a contract with the country's largest operator

July 7, 2009

2 Min Read

MANILA, The Philippines -- Ericsson (NASDAQ:ERIC) is enabling high-speed mobile broadband services for consumers in the Philippines through a contract with SMART, the country's largest operator. Ericsson is providing broadband technology based on WCDMA/HSPA to upgrade the operator's nationwide GSM network. This is the first commercially deployed HSPA network for the 850MHz band in Southeast Asia.

More than 40 million Filipinos, half of the country's population, are under the age of 21. With such a young and technology-savvy population, the Philippines is a perfect environment for offering mobile broadband services.

With this deployment, SMART is the first operator in Southeast Asia to launch a HSPA network in the 850MHz band. The network uses lower frequencies, which improve the quality of the radio signals, extending coverage and enabling rapid deployment. This makes it easier to provide mobile broadband in remote areas and improves indoor coverage in urban areas.

The HSPA-enabled network allows SMART to offer the highest mobile broadband speeds in the Philippines and enables rapid and cost-effective introduction of new services, including high-speed mobile internet. The advanced technology boosts network capacity and cuts response times for interactive services, increasing the performance of mobile broadband.

Orlando Vea, Chief Wireless Adviser of SMART, says: "We are launching a more versatile network that will put the power of the internet in the pocket of Filipinos wherever they go. This partnership with Ericsson will enable us to offer our customers exciting services and true mobility that add up to an enhanced communications experience."

Under the agreement, Ericsson is the main supplier of the common GSM/WCDMA/HSPA packet core-data network, including the Service Aware Charging and Control solution which allows mobile broadband fair-usage policies. Ericsson is also one of the main suppliers of the radio access network and provides SMART with services such as network design, network deployment, competence development and systems integration.

Rajendra Pangrekar, President of Ericsson Philippines, says. "This contract represents a milestone for Ericsson by enabling us to launch a commercial HSPA project in the Philippines with one of the largest mobile operators in the region. It reinforces Ericsson's technology leadership and will provide SMART with the fastest mobile broadband speeds available in the country."

Ericsson AB (Nasdaq: ERIC)

Smart Communications Inc.

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