NEW YORK -- Ensequence, a leader in transforming TV into a more interactive and engaging experience, has secured commitments for a $25,994,279 investment that will help accelerate its expansion into mobile and connected TV.
This funding round was led by Myrian Capital, a venture and capital management firm chaired by Mike Mathile and affiliated with the Mathile family. Ensequence has also announced the addition of a new board member: Jim Stengel, former global marketing officer at Procter & Gamble, CEO of The Jim Stengel Company consulting firm and member of Myrian Capital's advisory board.
"This round will help Ensequence further lead the industry in enabling programmers, advertisers and service providers to transform television into a more engaging consumer viewing experience on all platforms and devices," said Peter Low, president and CEO of Ensequence. "Myrian Capital is a trusted partner with a deep commitment to this space and connections that enable us to capitalize on rapid change in the television industry."
Ensequence Inc.