Ensequence Appoints Low

Peter Low, former MTV Networks executive vice president, joins Ensequence as president and chief operating officer

November 12, 2007

2 Min Read

NEW YORK -- Ensequence, the interactive television company, today announced the appointment of television industry veteran Peter Low as president and chief operating officer. Low will be based in New York City and will work closely with cable and satellite distributors, television programmers and the advertising community. Dalen Harrison will continue in his role as Ensequence chief executive officer, and Low will report directly to Harrison.

“Peter Low’s appointment signals a major shift in the industry. I am pleased that a television veteran with broad and extensive expertise has recognized the shift toward interactive television and wants to be part of our expanding team,” said Dalen Harrison, Ensequence CEO. “Television is new again, and interactive television is now going mainstream. Peter shares our excitement about the substantial results our customers are seeing from their interactive television initiatives.”

Ensequence transforms television into an interactive medium across a broad range of devices, now reaching 32 million homes and millions of broadband and mobile subscribers worldwide. Since 2006, Ensequence has produced more than 25 interactive television advertising campaigns for worldwide brands including Nike, Sony Playstation, Ford and Toyota. Ensequence also worked with Brightline Partners to build a campaign for Reebok, which allowed television viewers to purchase Reebok products directly from their remote control – a first for the United States market. In the programming space, Ensequence developed a number of interactive television projects such as the award-winning Major League Baseball Mosaic and the Top Chef interactive television program for Bravo.

“It’s a perfect time to join such a cutting edge company,” said Low. “The industry is more focused than ever on the promise of interactivity, and Ensequence is the company that can help distributors, programmers and advertisers increase their revenues and connect even more powerfully with their customers. I’m thrilled.”

Ensequence Inc.

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