Emblaze Buys Smart Content

Emlaze acquires majority stake in Smart Content, developer of technology for content-push over wireless and IP networks

January 16, 2006

3 Min Read

RA'ANANA, Israel -- Emblaze Ltd (Emblaze or "the Group") (LSE:BLZ), the next generation telecom vendor group, announces that it has entered into an agreement to acquire majority interest in Israeli based software technology company, Smart Content, developer of highly advanced technology for Content-Push over wireless and IP networks to mobile devices and personal computers. Impact on cash from Group reserves is negligible.

The Internet represents the wealth of human knowledge accumulated over the decades and constantly growing. It becomes increasingly difficult to sort out and receive relevant information by users worldwide and it is especially difficult in the mobile environment.

Emblaze believes that a significant part of the solution will be formalized in a manner of personalized push of user specific content. Push technology was regarded as the industry "Holy Grail" before the tech boom but was never implemented in a manner that created mass adoption.

Smart Content's technology is considered to be the "missing link" that will allow users to receive real-time personalized content directly on their devices personal computers. Their current FreeMate technology automatically collects information from the web, routes, and "pushes" a variety of digital content pre-defined as relevant by any mobile or PC user. Such technologies are essential as content and vital information are converging into everyday lives and devices as users demand relevant content to be present and directly available to them at all times without thinking or doing anything in order to actually get it. The trend is towards receiving quick updates, accurate information and personalized content at work, at home and on the move.

Emblaze intends to drive the FreeMate technology roadmap to be adapted into the mobile environment and physically embedded into Emblaze Mobile devices over the coming year which will create a significant advantage of its devices over potential competition and will create a new class of terminals that address the mobile needs beyond a regular voice call.

The company will become an integral part of the Emblaze group and its name will be changed to Emblaze Smart Content.

Besides the embedding of the Smart Content engines into Emblaze Mobile devices, Smart Content already produces a free client using the previous generation technology which is available to the general public for download and installation over any mobile device.

Smart Content is managed and driven by highly experienced and professional ex Israeli Defence Forces team representing many years of research development in information gathering and distribution over complex IP infrastructure systems.

Eli Reifman, CEO of Emblaze, said: "We have long been looking for an advanced content push technology to be embedded within our devices. I have no doubt that this is the future. The knowledge and skill-sets within this realm of expertise has come to fruition only over the past two years. The team that now joins our group is one of the top in the world with more experience and deep understanding of the push-content challenges than anyone we have met. This technology will become a part of our overall group offering already this year and we expect it to be pivotal in value creation and increase of group revenue and overall performance in the short and medium term."

Emblaze Systems

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