El-Gev Electronics Distributes Ample

FREMONT, Calif. -- Ample Communications, pioneer of Frame Processing silicon solutions for high-speed network systems, today announced that it has finalized a sales and distribution agreement with El-Gev Electronics Ltd., a leading reseller of electronics and fiber optic components and modules to the Israeli data communications, networking and telecommunications marketplace.

El-Gev will distribute Ample Communications’ entire line of highly integrated Ethernet and SONET/SDH Frame Processor silicon devices in Israel and throughout the region, through its professional and highly skilled sales and application support organization. El-Gev customers in the regional industrial, military and aerospace markets now have easy access to Ample Communications’ technology for high-speed data network system development.

According to the Ministry of Industry and Trade in Jerusalem, Israel boasts 4,000 high-tech companies. Israel’s answer to Silicon Valley, the area is dubbed Silicon Wadi (in Arabic, wadi means “dry river bed”) and is the largest producer of Internet technologies outside of the United States.

“Israel is a hotbed for networking and telecommunications solutions and represents a tremendous opportunity for Ample Communications,” said Marek Tlalka, vice president of sales and marketing for Ample Communications. “This clearly is an untapped market for our Frame Processing silicon solutions, and we are pleased to be partnering with El-Gev to expand our presence through its extensive and highly skilled resources in this region.”

Ample Communications’ merchant silicon solutions are used in the development of high-speed, high-performance switching and routing solutions targeted for the enterprise and metropolitan area network equipment markets. The company’s silicon solutions are used by network system OEMs to efficiently design next-generation speeds and densities into line cards that can be used in existing network systems – an approach that resonates well with today’s enterprise and carrier customers that are tasked with maximizing ROI from their existing equipment.

“Ample Communications has identified a strong need in the network system development market,” said Yoel Yogev, President and CEO of El-Gev Electronics, Ltd. "As development costs increase, these system developers are becoming more interested in greater efficiencies to streamline the design process. The combination of Ample Communications’ high quality silicon with El-Gev’s knowledge of the marketplace will support the data communications, networking and telecommunications design growth in the region.”

Ample Communications Inc.