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DISH Network announces TV Guide Channel's new interactive TV functionality with Gemstar-TV Guide and Ensequence
April 25, 2007
ENGLEWOOD, Colo. -- EchoStar Communications Corporation (NASDAQ: DISH - News) and its DISH Network(TM) satellite TV service; Gemstar-TV Guide International (NASDAQ: GMST - News), a leading media, entertainment and technology company; and Ensequence®, the interactive video company, today announced that a new ITV application from TV Guide Channel will be available on DISH Network in the second quarter of 2007. In addition, all TV Guide Channel programming on DISH Network will be full screen beginning May 2, 2007 on the new channel location 117.
TV Guide Channel's ITV application is an intuitive, easy-to-use application that will enable viewers to interact with expert recommendations from TV Guide while they watch the TV Guide Channel on DISH. The application will be one of two interactive applications offered by Gemstar-TV Guide that provide television viewers a dynamic capability, launched from a linear channel.
DISH Network subscribers can launch the TV Guide Channel ITV application by pressing "Select" on their remote while tuned to TV Guide Channel on DISH Network channel 117, or by selecting the application from under the Entertainment category on DishHOME channel 100. TV Guide Channel's ITV application provides expert recommendations for what to watch in up to 10 different categories at a time. In addition, DISH Network customers can set program reminders, schedule digital video recordings, upgrade their DISH Network package and order pay-per-view programming.
"We are excited to offer our subscribers an added dimension to our ITV platform on the robust, user-friendly TV Guide Channel, powered by Ensequence," stated Michael Kelly, executive vice president of Commercial and Business Services for EchoStar.
"As the market leaders of interactive TV applications, DISH Network and Ensequence are the perfect partners to launch TV Guide Channel's new interactive capabilities," said Ryan O'Hara, president of TV Guide Channel, SPOT and Broadband. "TV Guide Channel will create a meaningful interactive TV experience for DISH Network customers because it will simplify and personalize TV viewing choices. The development of TV Guide Channel's ITV application is just one example of how TV Guide continues to evolve the brand by providing new products and services that innovate and add value to the consumer."
EchoStar Satellite LLC
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