DiGi Launches EDGE

DiGi Telecommunications commercially launches Malaysia's fastest mobile network, offering EDGE services in the Klang Valley

May 18, 2004

2 Min Read

KUALA LUMPUR -- Creating a milestone in the local telecommunications industry, DiGi Telecommunications Sdn Bhd ("DiGi") today launched Malaysia's fastest mobile network commercially with the offering of services on its EDGE (Enhanced Data Rates for Global Evolution) network in the Klang Valley.

Promising the highest quality and fastest data transfer speeds than currently available in Malaysia, services on EDGE promotes a combination of rich media elements comprising internet, video, images and sound.

With EDGE, DiGi's prepaid and postpaid customers can now access mobile multimedia content at speeds comparable to broadband services. A number of improved services are available, like high speed mobile internet, Java and multiplayer games, news and financial services, as well as a range of other useful information.

Speaking at a media briefing on the launch of these services, DiGi's Head of Mobile, Mr. Erik Aas said, "Wireless data and multimedia services are becoming increasingly important to our customers, some would like to improve their business, others are having a lot of fun with these services".. "By introducing state of the art technology, we are now able to deliver the best data speeds and quality in Malaysia", added Mr. Aas

Among the other services that are made available for DiGi customers in the Klang Valley is its Traffic Info service, which provides an overview of real-time traffic conditions on selected Klang Valley roads. Colour images captured by cameras at selected locations, are sent to customers' phones, enabling them to avoid congested areas and delays.

Mr. Aas also announced DiGi's newly developed icon based portal. "The Icon based WAP portal is significantly improving the usability of the mobile internet services, and this will accelerate the take up rate among consumers" he explained. Although the speed and quality is improved, the services on EDGE will cost no more than the rates DiGi currently charges for its GPRS services. For the moment, MMS and traffic information content is available, free of charge.

Over the next few months, DiGi will continue to be competitive and commercially make available more new services on its EDGE network, with a strong commitment to enhance its customers' mobile communications experience on DiGi's superior network quality and drive innovation for the industry at large.

DiGi Telecommunications Sdn Bhd

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