CSL Uses Amdocs for MyNet

Hong Kong’s leading mobile operator has chosen Amdocs ChangingWorlds solution to support its new mobile Internet service, MyNet

March 8, 2010

2 Min Read

HONG KONG -- At GSMA’s Mobile World Congress, Amdocs (NYSE: DOX), the leading provider of customer experience systems, today announced that CSL Limited (CSL), Hong Kong’s leading mobile operator, has chosen an Amdocs ChangingWorlds solution to support its new, innovative mobile Internet service, MyNet.

CSL last year launched its award-winning All-IP Next G network in Hong Kong. With its high speed and enhanced capacity, this network offers sophisticated mobile content offerings such as Studio On Demand, Musicholic and EXpresso that enrich the mobile broadband user experience. CSL is now offering its customers another first: MyNet, a new multi-language personalized mobile internet experience. The Amdocs ChangingWorlds solution supports MyNet by learning from the user’s behavior and usage patterns to build a customer profile. This information is applied to suggest links to both on- and off-portal content via a browser bar. The service is browser and handset independent, ensuring a superior customer experience that encourages frequent use.

This level of personalization enables MyNet users to receive a different mobile Internet experience. For example, a user with multiple interests such as sports, financial markets and restaurants, can choose to be presented with content that reflects these interests, prioritized on their mobile internet service.

"The Hong Kong market has enthusiastically adopted both smartphone devices and the mobile Internet, but the interfaces are not conducive for mobile Internet browsing. This has made it difficult for users to find the specific content they’re looking for," said Tarek Robbiati, group managing director, Telstra International and chief executive officer, CSL Limited. "The launch of Next G allows us to offer our customers a personalized mobile Internet user experience across any device. The Amdocs ChangingWorlds solution makes it easy for users to experience what they want, when they want it."

Amdocs Ltd. (NYSE: DOX)

Hong Kong CSL Ltd.

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