Comcast Replaces Microsoft IPG

Comcast announced plans to introduce a new interactive on-screen program guide with video-based navigation

May 15, 2007

2 Min Read

SEATTLE -- Comcast, the nation’s leading provider of cable, entertainment and communications products and services, today announced plans to introduce a new interactive on-screen program guide with video-based navigation that will offer a consistent user experience for customers throughout the Puget Sound and Spokane areas as well as in Comcast markets across the country.

Comcast is beginning to notify customers of the change and explain the features of the new guide through letters, newspaper, radio and television advertising, as well as through special messages sent to customers’ digital cable set top boxes. The new guide is scheduled to launch in Spokane beginning June 5, and Comcast expects to complete the rollout to all of its Washington Digital Cable customers by early September.

The new interactive program guide is replacing the existing guide available to Puget Sound and Spokane area Comcast Digital Cable customers. With comparable functionality, the new guide will allow customers to continue using the Comcast Digital cable features they currently enjoy—like ON DEMAND and DVR service. Customers’ DVR recordings and schedules as well as most of their current guide settings will automatically transfer to the new guide. This guide also will support future cross-platform features that integrate Comcast’s Digital Cable, High-Speed Internet and Digital Voice services.

The new ‘Comcast Central’ video-rich navigation feature also lets viewers simultaneously preview as many as six different television programs in real time. With a click of the remote, viewers can then go directly to the program they want, whether it’s on live TV or ON DEMAND.

“Comcast Central is the perfect addition to help our customers navigate the thousands of viewing choices available to them at any time while also letting them preview several programs at once,” said Tom Pierce, vice president of marketing and sales for Comcast’s Washington market. “We’re very excited to offer this new guide to our customers and believe that it will greatly enhance their digital cable viewing experience.”

The Comcast interactive program guide helps television viewers manage an increasing array of content choices, from hundreds of linear channels to nearly 7,000 ON DEMAND titles each month to dozens of “saved” programs on their Comcast DVRs. It also provides a platform for future product enhancements designed to give customers additional choice and control, like more personalized search functions, caller ID on the TV screen and the ability to program their DVRs through their Comcast High-Speed Internet account from any Internet connection.

Comcast Corp. (Nasdaq: CMCSA, CMCSK)

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