DENVER -- With car trunks packed and truck beds full, Denver-area residents came from near and far to responsibly recycle their unused TVs, computer monitors and other e-waste at Comcast Colorado's 'Screen to Green' Recycling Rally held June 28 in downtown Denver on the Auraria Campus. More than 70,000 pounds of e-waste including nearly 1,000 screens and computer monitors were collected at the event in just four hours.

Denver-area residents were able to easily drop-off their unused electronics for a reduced rate at the event where e-waste recyclers Guaranteed Recycling Xperts (GRX) and Waste Management collected the e-waste and prepared it to be responsibly recycled. On average, each participant recycled about two screens per vehicle. In addition to recycling, participants received a mini-education on electronics recycling through the event's 'e-Waste Education Alley' that was staffed by volunteers armed with knowledge and facts about electronics recycling.

Participants learned that electronic waste, including TVs, if improperly disposed could become toxic waste. Electronics are full of toxic materials such as lead, mercury and beryllium and other elements that if not responsibly managed, could be harmful to people and the environment. Also, each TV or computer monitor may contain up to eight pounds of lead. When televisions and other e-waste are discarded and crushed in landfills, they may leach chemicals into groundwater and pollute the air. The Screen to Green Recycling Rally provided residents with the opportunity to responsibly recycle their electronics and keep them out of local landfills.

"Every TV, computer screen and unused electronic item that is kept from a landfill is a positive step towards protecting our local environment," said Scott Binder, senior vice president of Comcast Colorado. "As a leading provider in entertainment, information and communications services, we know that our reach and relationships can be employed to educate and engage consumers on this important issue. As consumers choose new technology to harness the power of high-definition television and other advanced services, it is important for consumers to know they should responsibly recycle their old technology as they embrace the new."

Comcast Corp. (Nasdaq: CMCSA, CMCSK)