Cinea Watermarks VideoCinea Watermarks Video

Cinea has expanded support for its ultralight Running Marks watermarking technology

April 10, 2007

1 Min Read

RESTON, Va. -- Cinea, Inc., a subsidiary of Dolby Laboratories, announced today it has expanded support for its ultralight Running MarksTM watermarking technology to include compressed domain message insertion in MPEG-2 HD, H.264 SD, and H.264 HD. With its support for next-generation codec technology, Cinea can provide system operators and suppliers with a comprehensive lightweight approach to forensic watermarking that makes the unique serialization of video streams easy and affordable.

As announced at IBC2006, the Running Marks "ultralight" message inserter is a fundamental component of the Running Marks forensic watermarking technology, enabling unique serialized watermarking across the content distribution chain. The marking of unique video streams offers content owners and system operators the capability to track theft of content back to an individual device.

The patented Running Marks architecture separates the processing-intensive image analysis stage from the efficient message insertion stage. As a result, the Running Marks message inserter can support a wide spectrum of consumer devices, from legacy set-top boxes and media-enabled mobile phones to portable media players and personal computers.

"Our solution was developed to be easily implemented within existing decoder architectures for nearly any video playback device," said Rick Whittemore, Director of Product Marketing, Cinea. "Running Marks requires little computational power inside the security perimeter of the decoder chip. It fits naturally into the video data path and is inherently more secure than watermark solutions that place marks into an uncompressed video stream."

Cinea Inc.

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