Celltick Launches Ad Server

Livescreen.com, the world's first Web-based ad server that allows local and global advertisers to purchase idle screen advertising

January 20, 2009

1 Min Read

LONDON -- Celltick, the leading provider of idle screen mobile marketing, today announces the launch of livescreen.com, the world's first web-based ad server which allows local and global advertisers to purchase idle screen advertising in all markets where Celltick's LiveScreen Media platform is operational. The platform was built in collaboration with BidVertiser an international ad network serving billions of ads per month, using a proprietary ad serving platform.

Celltick's LiveScreen Media allows millions of users around the world to receive entertainment, news, sports, business and lifestyle teasers, as well as advertising and operator promotions, direct to the idle screens of their mobile handsets. The content broadcast to each customer is segmented according to their historical responses, geographic location, the time of day and individual demographics - ensuring that all content is relevant to the person who receives it. This announcement further reinforces Celltick's stated media strategy. The first phase was to shift its business model from selling technology to managing a media channel for operators. These services have already achieved critical mass in their respective markets and are currently covering over 20 million users.

LiveScreen Media allows advertisers to place idle screen advertising campaigns prompting an immediate response from interested consumers. Advertisers who have already taken advantage of this unique media channel include Coke, America Express, Unilever and Honda. With the launch of livescreen.com, long tail advertisers will now be able to participate in idle screen promotions as well.

Celltick Technologies Ltd.

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