Cellcom Selects Comverse

NEW YORK -- Comverse, a unit of Comverse Technology, Inc. (NASDAQ: CMVT), and the world’s leading supplier of software and systems enabling network-based multimedia enhanced communication services, today announced that Cellcom, Israel’s leading mobile operator, has selected Comverse’s i-mode® Platform to launch i-mode service, opening a new world of content and email services to subscribers. Cellcom selected Comverse to provide a content and messaging platform that supports the i-mode environment. The platform will be fully integrated with existing components and can support current and future messaging services.

“Introducing i-mode will allow Cellcom to enhance its current rich content services and keep Cellcom as a market leader in exciting content services and advanced messaging,” said Raanan Tzemach, VP Advanced Services and Internetat Cellcom. “We have selected Comverse after a thorough evaluation of all certified i-mode vendors. Comverse’s solution is based on standards-based components, enabling us to launch a successful i-mode service while leveraging our existing investment. We have confidence in Comverse’s ability to quickly deploy an integrated solution, flexible enough to accommodate our specific and demanding requirements.”

“This deployment underscores the unique value of Comverse’s i-mode platform,” said Uri Arad, President Multimedia Group, Comverse. “While strictly adhering to all i-mode standards, our platform quickly and cost-effectively accommodates special operator conditions. Going beyond the basics, Comverse’s i-mode platform is fully interoperable with current and future messaging services such as voicemail, MMS, IM and videomail so that users can enjoy a seamless content and communications user experience.”

Comverse Ltd.