Cellcom Israel Picks OptionCellcom Israel Picks Option

LEUVEN, Belgium -- Option N.V. (Euronext: OPTI, OPIN.BR), thewireless technology company, today announced that Cellcom Israel has chosenOption’s GlobeTrotter FUSION™ as the new data card to further extend theirbroadband wireless data solutions to the corporate market. The GlobeTrotterFUSION™ Option branded data card is marketed directly by Cellcom to its customersand is supplied and supported locally through Option’s partner for the Israeli market,Yaar Mobile Data Communications.

Cellcom is the leading cellular communications operator and one of the strongestbrands in Israel. The company has more than 2.4 million clients, a comprehensivecountrywide coverage “from Dan to Eilat”, some 360 points of sale and 53 CellcomChain Service and Sale centers in Israel.

Cellcom's customers will use the GlobeTrotter FUSION™ on Cellcom'sUMTS/GPRS/GSM and Wi-Fi networks in Israel as well as being able to roam onpartner networks worldwide. Cellcom offers roaming services for 390 networks in153 countries and GPRS roaming for 139 networks in 65 countries. WLAN and Wi-Fi services are provided by Cellcom through Excilan that has an extensive network ofover 2.738 hot spots located across 34 countries.

Yaar Mobile Data Communication is Option’s long-term partner for the region. Bothcompanies have in the past successfully marketed other Option products in Israel.Yaar Mobile Data Communication LTD specializes in integrated computer networksystems and in finding complete solutions for its customers to the MDN NetworkSystems, providing advanced voice and wireless data solutions to customers onGSM/GPRS/UMTS networks.

Option NV

Cellcom Israel Ltd.