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BSNL soft launches services using Telenity's Canvas LES (Location Enabling Server)
July 6, 2007
MONROE, Conn. and NEW DELHI, India -- Telenity (www.telenity.com), a leading provider of next generation converged services platforms and applications for communications networks, today announced that India's state-owned telecom giant, Bharat Sanchar Nigam Ltd. (BSNL) has successfully launched location-based services (LBS) on Telenity's Canvas® LES, Location Enabling Server.
Telenity's location solution enabled BSNL to be the first operator to make the personalized value added location-based services available to mobile customers in India. The following LBS are soft launched in the East Zone of BSNL's network:
Real Time Fleet and Asset Management - enables enterprises to locate, monitor and manage their mobile assets and employees in a secure way using a simple Web browser
Friend Finder - alerts subscribers when one of their friends in their buddy list is in close proximity to their location or vice versa
Location Based Advertisement - automatically broadcasts advertisement/promotion information to subscribers within a defined geographical region via SMS messages
Location Based Chatting Service - enables subscribers to communicate and/or meet someone with same interests within the same vicinity
BSNL kicked off its real time Work Force Management Service to a multinational company operating in Geo Physical industry for their Headquarters in Patna India to track their mobile resources. The service is completely web-based for real-time tracking and monitoring.
"With more 3G networks in place, increased use of advanced handsets with sophisticated features and larger screens, availability of local content and mobile advertising, we believe Location-based value added services will become absolutely essential for carriers to effectively compete and differentiate in the wireless marketplace," said Dilip Singh, CEO at Telenity. "Worldwide carrier revenues from LBS are expected to reach $8.5 billion by 2010 and we are committed to serving BSNL and our customers globally with the best of breed converged service delivery and location solution."
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